In 2019, half of consumers said they choose news sources based on credibility alone, and that they like and use brands that advertise on trusted sights.* This result, along with countless other surveys, shows that the ad industry needs to step up in their offerings of choice and transparency – it’s clear the stakes have never been higher & 2020 will be the year defined by trust and choice.
2019 was a very positive year for our industry. OOH recorded strong growth year on year. It is one of the only classic media channels that is in a growth phase. OOH is one of the oldest mediums, couple this with the latest technological advances and it becomes a channel that is unrivaled in terms…
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, according to the latest figures from Advertising Association and WARC published today, with full year spending projected to increase 5.2% to hit £24.8bn. The Advertising Association/WARC Expenditure Report shows the July to September period was 0.8 percentage points ahead of forecast and marked the…
Spending on outdoor advertising is set to overtake newspaper ad sales in 2020 for the first time since records began, a global marketing milestone showing the resilience of billboards in the internet age. The so-called “out of home” segment accounts for about 6.5 per cent of the $600bn global advertising market but stands out as…
Digital out-of-home (DOOH) came of age in 2019. The evidence is undeniable. According to PQ Media, DOOH accounted for 28.3 of all out-of-home (OOH) ads in 2019 and this is predicted to rise to 38.3% by 2023. What’s more, DOOH was the main driver of growth in OOH advertising worldwide in 2019 – which was 10%…